Mattel licenses Barbie for Emerson Radio electronics line

Mattel  and Emerson Radio have started a new licensing partnership where Emerson will produce a line of Barbie Real Electronics, the companies said Wednesday.

Barbie Electronics

Barbie Electronics

The companies will launch the new line at the International Consumer Electronics show in January 2007, and they will be available in spring 2007. It will include the Tune Blossom personal CD player, the Hour Garden talking alarm clock with night light, the Bloombox portable CD player and a 13 inch television with digital tuner and a matching DVD player.

The line is designed for girls 4-8 years old and features a Barbie pink style. Items also include a “gemstone” fun button featuring Barbie-themed play experiences.

Parsippany designs, markets and licenses lines of televisions and other video products, microwaves, clocks, radios, audio and home theater products.

El Segundo-based Mattel is the world’s largest toy maker. Its brands include Barbie, Hot Wheels and Fisher-Price.

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